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Some search engine optimisation agencies, such as for example Hootsuite and Trade, let their customers to create small changes, such as getting rid of the"spam" tag in the typical page, or even removing the phrase"free", which can radically decrease the websites rank.  Considering most of PPC strategies are predicated across key words, the removal of these key words from the website can radically drop its rank, and that's exactly the reason why lots of SEO companies urge against producing extreme adjustments to their own SEO strategies.<br>